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Software

Fidelity Instant Loyalty CRM

Fidelity’s Instant Loyalty software is an extremely powerful and flexible system combining a customer profile database and the latest modern communications methods.

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Description

Integrated customer loyalty and marketing software

Instant Loyalty enables the smaller operator to compete on equal terms with the larger multiples by enabling them to operate a powerful card based loyalty system. Points redemption can either be real time at the point of sale terminal or can be via vouchers mailed directly to the customer.

How it works

The customer details from the application form are entered onto the database to form the base customer records. Over time, with every swipe of the card through the point of sale terminal, a pro le of the customer’s spending is built up. Details like frequency of visits, spending patterns, specific days of the week visits are made and total spend are recorded. From this information, specific promotions targeted at selected customers can be developed to increase their spending, encourage them to shop more often and to retain their loyalty.

Communicate with your customers regularly and increase turnover and profit

Loyalty marketing can be used in a hundred different ways to generate extra turnover. Examples include: inviting selected customers to a new product launch, sending a customer a birthday voucher, sending your best customers a special o er voucher and sending lost customers a range of vouchers to encourage them to return. Staying in touch with your customers lets them know that you value them and that you are not simply taking them for granted.

Key Features

  • Powerful database
  • Multiple points schemes
  • Password protection
  • Deactivation of lost cards
  • Seamless links to MS Word
  • Facility to manually add points
  • Comprehensive help screens
  • Email facility
  • Samples of letters included
  • Samples of vouchers included
  • Uses low cost magnetic cards
  • Scalable from single site to multi-site

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